Think about when your customers need help the most. Waiting in line? Watching TV? Cooking dinner? Last-minute gift buying? Did you know 45% of U.S. customers are very likely to abandon their online purchases if they can’t find quick answers to their questions?
There are probably a dozen other instances you can think of when customers need help and they want it fast. Right-now service is the expectation of customers today — via smartphone, social media, or a company’s website. They want to check their accounts, buy products, and find answers to their questions in a matter of seconds.
Companies that provide excellent customer service today are the ones that optimize their self-service to meet the rising expectations of connected customers. Our infographic explores the growing demand for customer self-service.
